Pharaoh's Hairum

The Journal

Stories, education, and insights from our team — on clean beauty, healthy hair, and everything we believe in.

Clean Color · New at the Salon
By the Pharaoh's Hairum Team  ·  Spring 2026  ·  5 min read

Why We Made the Switch
to Keune So Pure

Most permanent color relies on ammonia — and the tradeoffs are real. Sharp smells, scalp stress, and cumulative exposure for our stylists. We didn't believe clean chemistry had to mean compromised results. Keune So Pure proves it doesn't.

Read the full story →
Organic Beauty
Coming soon

The Truth About "Clean" Beauty Labels

Not all organic claims are created equal. Here's how we vet every product before it enters our salon.

Coming soon
Scalp Health
Coming soon

Why Your Scalp Is the Foundation of Healthy Hair

Everything starts at the root. Our estheticians break down what a healthy scalp actually looks like — and how to get there.

Coming soon
Hair Care Tips
Coming soon

How to Extend Your Color Between Appointments

The products you use at home make a bigger difference than you might think. Our colorists share their top recommendations for keeping your color vibrant longer.

Coming soon
Salon News
Coming soon

45 Years of Organic Beauty in Rochester

From a single chair to two full-service locations, the story of Pharaoh's Hairum is one of community, conviction, and clean beauty before it was a trend.

Coming soon
Organic Beauty
Coming soon

What "Cruelty-Free" Really Means

The term gets used loosely. We break down how to read certifications, what to look for on ingredient lists, and why it matters beyond the label.

Coming soon
"Feeling beautiful shouldn't compromise the health of your hair and skin."
— The Pharaoh's Hairum Philosophy, since 1980

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