On May 1, Pharaoh's Hairum opens our doors at 735 Park Avenue — our third location and our first in the city of Rochester. It's a moment we've been working toward for a long time, and we couldn't be more excited to share it with you.
If you know the space at 735 Park Ave, you already know it as Park Avenue Salon & Day Spa — a neighborhood institution that has been serving the Park Avenue community since 1950, building real relationships with its clients and earning a reputation for warmth, skill, and genuine care. That reputation is exactly why we're here.
This isn't a teardown and rebuild. It's a continuation. The talented professionals you know and trust at Park Avenue Salon & Day Spa are staying — they'll be right where they've always been, doing the work they love, now with the full support of the Pharaoh's Hairum family behind them.
"We didn't choose Park Avenue by accident. We chose it because the team there shares our values — and because their clients deserve the same organic, health-first approach we've championed for decades."
The most important things don't change. Your stylists. Your massage therapists. Your appointment times. The location you've been coming to, with the people you've built a relationship with. If Park Avenue Salon & Day Spa has been your salon, it still is — and it always will be.
We know that a change like this can feel uncertain, especially when you love where you go. So we want to be clear: the whole point of this transition is to add, not to replace. Your team is staying. Your space is staying. What's new is the support, the products, and the expanded possibilities that come with being part of a salon with over four decades of experience.
Joining Pharaoh's Hairum means gaining access to the organic, professional-grade product lines that have defined our approach since 1980. Over the coming months, you'll start to see our signature brands at Park Avenue:
Keune So Pure — ammonia-free, sulfate-free, vegan permanent hair color that delivers rich, dimensional results without compromising hair health or scalp comfort. It's the cleanest professional color on the market, and it's now yours.
Neuma — clean, vegan haircare that refuses to formulate with 13 harmful ingredient classes. Essential-oil scented, award-winning, and a tree planted with every product sold.
Eminence Organics — the world's #1 professional organic skincare brand, handcrafted in Hungary since 1958. B Corp certified and used in all our spa facial treatments.
These are the same products used across our Henrietta and Fairport locations — chosen not for trend, but for their proven ability to deliver real results without harsh chemicals.
One thing that makes our Park Avenue location truly special: it's home to our massage therapy program. Swedish, deep tissue, and pre-natal massage — performed by licensed massage therapists in a space built for calm and restoration.
This has been a cornerstone of the Park Avenue experience, and we're proud to continue it. Whether you're a regular massage client or a Pharaoh's Hairum guest looking to try something new, Park Avenue is the place to go.
With Park Avenue, Pharaoh's Hairum now serves the Greater Rochester community from three locations — Henrietta, Fairport, and the Park Avenue neighborhood. Each salon carries the same commitment to organic products, advanced education, and genuine care. The only question is which one is closest to you.
When I acquired Pharaoh's Hairum in 2024, I made a commitment to honor what Stephen and Susan built over four decades — the organic philosophy, the community focus, the belief that beauty and health should never be in conflict. Expanding to Park Avenue is the next chapter in that commitment.
To the Park Avenue Salon & Day Spa community: thank you for the trust you've placed in your team at 735 Park Ave. That trust is something we take seriously, and our goal is simple — to earn it every single day.
To our Henrietta and Fairport families: we're growing, and we're bringing everything you love about Pharaoh's Hairum to a new neighborhood. If you've got friends on Park Ave, send them our way.
We'll see you May 1.
"Feeling beautiful shouldn't compromise your health. That belief started in 1980, and on May 1, it arrives on Park Avenue."
Opening May 1, 2026
Online booking is open. Complimentary consultations are available for all new and existing clients — call us or book online to get started.